Red Ruby Devon Beef

The Red Ruby Devon is one of the region's oldest native breeds, and the shop that carries its name in Crediton has built itself around that single-minded idea. Not beef in general, but this beef in particular: a maker with a breed rather than a broad menu at its centre. In their own words, they're passionate about beef, more specifically Red Ruby Devon beef, which is about as clear a statement of intent as a butcher can make.

Their website is currently offline, so it's worth getting in touch directly to find out what's available and how to order. Details are thin on the ground at present, but the focus is not in doubt: Red Ruby Devon beef, sold in Crediton, by people who have chosen to specialise rather than spread themselves thin. Ask what's been cut that week.